Publicity Stunt

Fitzroya N Friday, January 8, 2010 0

 

   Fox and Brighthouse recently got into a dispute over money, basically Fox wanted more of it. Fox was threatening to remove their channels from all Brighthouse users.  Brighthouse didn’t want to give Fox the extra money because they didn’t see a reason why Fox needed it.  Eventually, Fox gave up because it was a lose-lose situation.  If Fox pulled their channels from Brighthouse cable, they would lose over 800,000 viewers in Orlando alone.  So, the only way to win would have been for Brighthouse to give Fox the money, which they obviously were’nt going to do. 

   Fox is very powerful in the cable industry.  They have many popular shows such as House, The Simpsons, American Idol, and Glee.  Those are probobly the most popular shows on T.V.  Not only that, Fox owns many other channels like FX, The Speed Network, Fox Sports Network, and Sun Sports Network. 

   Honestly, I think this was a publicity stunt.  It wasn’t  just publicity for Fox, but in a way, it was for Brighthouse too.  I was really not worried about it very much.  If memory serves me right, many channels such as Nickalodeon did this same thing in 2008.  I’ve really lost a lot of respect for Fox.  If your going to create a publicity stunt, at least do something original and that doesn’t make you look like greedy idiots.

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